20th & 21st SEPTEMBER 2024
hartmann campus.
Maffeisstrasse 3, Munich
CONFIRMED SPEAKERS
![](https://www.hartmann-consultants.com/wp-content/uploads/marc_schumacher_bw_300.jpg)
Avantgarde Group
Dr. Marc Schumacher
CEO
![](https://www.hartmann-consultants.com/wp-content/uploads/SHIFT-MAY-2023_Nino-Bergfeldd-1024x1024.jpg)
SALESFORCE
Nino Bergfeld
Director, Retail Advisor
WRSTBHVR / EVEN ON SUNDAY
Janek Feldmann
CEO
MERANTIX
Nicole Büttner - Thiel
FOUNDER & CEO
PRADA GROUP
Dr. Lesley Bleakney
HR DIRECTOR CENTRAL EUROPE
![](https://www.hartmann-consultants.com/wp-content/uploads/SHIFT-MAY-2023_Tom-Junkersdorf.jpeg)
OFF-SCRIPT GMBH
Tom Junkersdorf
CEO
Highsnobiety
Max Berger
CCO
Willy Bogner GmbH
Kristof Risse (requested)
CCO
S.OLIVER GROUP
Mokhtar Benbouazza
CHIEF MARKETING OFFICER
CARL VIEHOFF
Tobias Viehoff
CEO
SPORTFIVE
Ron Wiegand
SENIOR VP GLOBAL ATHLETE/ TEAM MARKETING & EXECUTIVE DIRECTOR TEAMS
![](https://www.hartmann-consultants.com/wp-content/uploads/Rid_Stiftung_Perez_036_2023-1024x1024.jpg)
Günther Rid Stiftung für den bayerischen Einzelhandel
Dr. Maximilian Perez
INNOVATION & PROJECT LEAD
![BMW2](https://www.hartmann-consultants.com/wp-content/uploads/elementor/thumbs/BMW2-qroohwdxp31uif2p3fdlbflje5p465nlh8ybwvdyls.jpg)
![_DSC1927](https://www.hartmann-consultants.com/wp-content/uploads/elementor/thumbs/DSC1927-qroojd0wbt1wkky8k24p72bcnqho57gkchhisd7wxc.jpg)
![230921-22_Hartmann_SHIFT_2251](https://www.hartmann-consultants.com/wp-content/uploads/elementor/thumbs/230921-22_Hartmann_SHIFT_2251-scaled-qroojxpci5u7o0477b2hpx3hq7nqujqnrbu7cgd94g.jpg)
![240502-03_SHIFT_756](https://www.hartmann-consultants.com/wp-content/uploads/elementor/thumbs/240502-03_SHIFT_756-scaled-qroolzyli2nv574c5p60owcwnnhqqmxgdjdk9bb5gw.jpg)
![2](https://www.hartmann-consultants.com/wp-content/uploads/elementor/thumbs/2-qron1gy0hra2xf8b8riq8nvykg42txikxqzc994ho0.jpg)
SPEAKERS
![](https://www.hartmann-consultants.com/wp-content/uploads/Till-Pohlmann-150x150.jpeg)
VP Global Sport Sponsorship, Culture & Collaborations Hugo Boss
![](https://www.hartmann-consultants.com/wp-content/uploads/SHIFT-MAY-2023_Tim-Kalberer-1-150x150.jpg)
Tim Kälberer
CEO Wormland
![](https://www.hartmann-consultants.com/wp-content/uploads/SHIFT-MAY-2023_Nino-Bergfeldd-150x150.jpg)
Retail advisor salesforce, consumer engagement, Tech, Web 3 & Emerging Tech
![](https://www.hartmann-consultants.com/wp-content/uploads/2023-Vanessa-Stuetzle_Bild-Luqom-150x150.jpg)
Vanessa Stützle
CEO Luqom Group
![](https://www.hartmann-consultants.com/wp-content/uploads/SHIFT-MAY-2023_SabineRogg-150x150.jpg)
Sabine Rogg
Director Trends & Strategy Trendbüro
![](https://www.hartmann-consultants.com/wp-content/uploads/Hartmann-Consultants-Personalberatung-Executive-Search-Buero-Muenchen-Innenansicht-3-1-e1695023426439-150x150.jpg)
Alexis Mardapittas
Founder Caya Studios
![](https://www.hartmann-consultants.com/wp-content/uploads/Nik_Shift-150x150.jpg)
Nikolaus Maass
Global VP Ecommerce Growth Adidas
![](https://www.hartmann-consultants.com/wp-content/uploads/Tobias_Shift-e1712069366595-150x150.jpg)
Tobias Seemann
Senior VP Global Digital and Ecommerce Adidas
![](https://www.hartmann-consultants.com/wp-content/uploads/nick_hartmann_bw_300-150x150.jpg)
Managing Partner hartmann consultants
![](https://www.hartmann-consultants.com/wp-content/uploads/simone_hartmann_bw_300-150x150.jpg)
Managing Partner hartmann consultants
Decoding Codes and Culture
PROGRAM DAY 1
THURSDAY, MAY 2nd, 2024
Next Gen Consumer needs & desires
01
18:00 - 19:00 h
COME TOGETHER & APERITIF
WARM UP & NETWORKING
02
19:00 - 19:15 h
WELCOME
15 years of hartmann consultants and more to come
NICK HARTMANN, CO-FOUNDER & MP HARTMANN CONSULTANTS
03
19:15 – 20:00 h
ENTREPRENEUR TALK
Bootstrapped from zero to 100 million euros in 10 years
RENÉ RUHLAND, FOUNDER MYPOSTER GROUP
IM GESPRÄCH MIT DR. MARC SCHUMACHER, CEO AVANTGARDE GROUP
04
20:00 - 20:30 h
PANEL TALK
VUCA madness in the New Work Bubble
RENÉ RUHLAND, FOUNDER MYPOSTER
NICK HARTMANN, CO-FOUNDER HARTMANN CONSULTANTS
UND SIMONE HARTMANN, CO-FOUNDER HARTMANN CONSULTANTS
IM GESPRÄCH MIT DR. MARC SCHUMACHER, CEO AVANTGARDE GROUP
05
20:30 - open end
SPRING VIBES & ANIVERSARY PARTY OF HARTMANN CONSULTANTS
CATERING BY KÄTHE + LUZIA & RESI & FRANZ
PROGRAM DAY 2
FRIDAY, MAY 3rd 2024
01
9:00 - 9:45 h
KEYNOTE
Next Gen Consumer needs & desires
SABINE ROGG, DIRECTOR TRENDS & STRATEGY TRENDBÜRO
02
9:45 - 10:30 h
CULTURAL PIONEERS TALK
Decoding Codes and Culture
ALEXIS MARDAPITTAS, FOUNDER CAYA STUDIOS IM GESPRÄCH MIT DR. MARC SCHUMACHER, CEO AVANTGARDE GROUP
03
10:30 - 11:15 h
COFFEE BREAK
CATERING BY KÄTHE + LUZIA
04
11:15 - 12:00 h
keynote
The e-Commerce debrief
VANESSA STÜTZLE, CEO LUQOM
GROUP Q&A MODERIERT VON SIMONE HARTMANN –MANAGING PARTNER HARTMANN CONSULTANTS
05
12:00 – 12:45 h
IMMERSIVE TALK
REINTERPRETATION OF A GERMAN ICON
APAMEH SCHÖNAUER, MISS GERMANY & GEWINNERIN DES FEMALE LEADER AWARDS
06
12:45 - 14:00 h
LUNCH BREAK
Catering by Käthe + LUZIA
07
14:00 – 14:45 h
INTERVIEW
Brand Collaboration Futures
TILL POHLMANN, VP GLOBAL SPORT SPONSORSHIP, CULTURE & COLLABORATIONS HUGO BOSS
IM GESPRÄCH MIT DR. MARC SCHUMACHER, CEO AVANTGARDE GROUP
08
14:45 - 15:30 h
REAL TALK
Life happens while you’re making plans – Learnings bei einer Insolvenz in Eigenverwaltung
TIM KÄLBERER, CEO WORMLAND
Q&A MODERIERT VON NINO BERGFELD, DIRECTOR RETAIL ADVISORY SALESFORCE
09
15:30 - 16:00 h
COFFEE BREAK
Catering by Käthe · Luzia
10
16:00 – 16:45 h
MASTERCLASS
consumer centricity in the digital ecosystem
NIKOLAUS MAASS, GLOBAL VP ECOMMERCE GROWTH ADIDAS
TOBIAS SEEMANN, SENIOR VP GLOBAL DIGITAL AND ECOMMERCE ADIDAS
Q&A MODERIERT VON MOHSIN QASMI, CONSULTANT HARTMANN CONSULTANTS
11
16:45 - 17:00 h
CLOSING DAY 2
Wrap Up & Closing
SIMONE HARTMANN – MANAGING PARTNER HARTMANN CONSULTANTS