20th & 21st SEPTEMBER 2024
hartmann campus.
Maffeisstrasse 3, Munich
SPEAKERS
Dr. Maximilian Perez
INNOVATION & PROJECT LEAD
Dr. Marc Schumacher
CEO
Tom Junkersdorf
CEO & PODCAST HOST
Ron Wiegand
SENIOR VP GLOBAL ATHLETE/ TEAM MARKETING & EXECUTIVE DIRECTOR TEAMS
Mokhtar Benbouazzaz CHIEF MARKETING OFFICER
Kristoff Risse
CHIEF COMMERCIAL OFFICER
PROGRAM DAY 1
FRIDAY, SEPTEMBER 20TH, 2024
01
09:00 - 9:15 h
WELCOME
Intro & Ausblick
NICK HARTMANN, CO-FOUNDER & MP HARTMANN CONSULTANTS
02
09:15 - 9:25 h
VORSTELLUNG GÜNTHER RID STIFTUNG
Der Handel in der Stadt der Zukunft – wir stiften Zukunft
DR. MAXIMILIAN PEREZ, INNOVATION & PROJECT LEAD GÜNTHER RID STIFTUNG FÜR DEN BAYERISCHEN EINZELHANDEL
03
09:25 - 10:00 h
KEYNOTE
Technology Supercycle
DR. MARC SCHUMACHER, CEO AVANTGARDE GROUP
04
10:00 - 10:30 h
Break
COFFEE
CATERING BY KÄTHE · LUZIA
05
10:30 - 11:15 h
MASTERCLASS – BLUE OCEAN STRATEGY
Why Success in a highly competitive Industry needs a new paradigm
JANEK FELDMANN, CEO WRSTBHVR
06
11:15 - 12:00 h
PANEL TALK
Pradas`s new Method for driving Performance & Commitment
DR. LESLEY BLEAKNEY, HR DIRECTOR CENTRAL EUROPE PRADA GROUP
IM GESPRÄCH MIT SIMONE HARTMANN, MP HARTMANN CONSULTANTS
07
12:00 - 12:45 h
TALK
People. Code. Culture.
MAX BERGER, CHIEF COMMERCIAL OFFICER HIGHSNOBIETY
IM GESPRÄCH MIT DR. MARC SCHUMACHER, CEO AVANTGARDE GROUP
08
12:45 - 14:00 h
Break
LUNCH
CATERING BY KÄTHE · LUZIA
09
14:00 - 14:45 h
KEYNOTE
AI Leadership Masterclass
NICOLE BÜTTNER-THIEL, FOUNDER & CEO MERANTIX
10
14:45 - 15:30 h
TOMORROW LIVE – DIE NEUEN RULES IM SPORTMARKETING
Die Milliarden-Deals bei EURO24 und OLYMPIA – warum Sportstars heute die wertvollsten Personal Brands sind
TOM JUNKERSDORF, Podcast Host/ CEO OFF-SCRIPT IM GESPRÄCH MIT
RON WIEGAND, SENIOR VP GLOBAL ATHLETE/ TEAM MARKETING & EXECUTIVE DIRECTOR TEAMS
SPORTFIVE
11
15:30 - 16:00 h
Break
COFFEE
CATERING BY KÄTHE · LUZIA
12
16:00 - 16:45 h
IMMERSIVE TALK
The Future of Marketing & Brand Building
MOKHTAR BENBOUAZZA, CHIEF MARKETING OFFICER S.OLIVER GROUP
IM GESPRÄCH MIT DR. MARC SCHUMACHER, CEO AVANTGARDE GROUP
13
16:45 - 17:00 h
WRAP UP & OUTLOOK SHIFT 2025
SIMONE HARTMANN, MP HARTMANN CONSULTANTS
14
Ab 17:00 h
CLOSING DAY 1
FLYING BUFFET & GET TOGETHER
CATERING BY KÄTHE · LUZIA
PROGRAM DAY 2
SATURDAY, SEPTEMBER 21ST 2024
01
9:00 - 9:45 h
KEYNOTE
Connected Marketplace – Omnichannel mindset made in Munich
KRISTOF RISSE, CCO WILLY BOGNER
02
9:45 - 10:30 h
DEEP DIVE
Inside Chinese Market III – Recruiting & Talent Management
EMMANUELL HEMMERLE, FOUNDER OF EMMANUELL HEMMERLE LTD SHANGHAI
Q&A MIT Q&A MIT TOBIAS VIEHOFF, CEO CARL VIEHOFF
03
10:00 - 10:45 h
KEYNOTE
GEN AI – The Next 5 years
Use Cases that will impact your Business
NINO BERGFELD, RETAIL ADVISOR SALESFORCE
Q&A MIT TOBIAS VIEHOFF, CEO CARL VIEHOFF
04
10:45 - 11:30 h
TRANSFER MIT RIKSCHA
COFFEE & WIESN COUNTDOWN
05
Ab 11:15 h
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BESUCH DES 189. OKTOBERFESTS 2024
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