Judith Dommermuth
Founder & CEO JUVIA
interviewed by Nick Hartmann
“My husband told me: You’ve been talking about loungewear for ages. What are you waiting for? There’s no shame in trying and failing––only in not trying. That was the most important thing I heard. People like to stay in their comfort zone.”
“I ditched the entire first collection before it even hit the runway. You never get a second chance to make a first impression.”
“The first generation at Juvia are all still with us. They’re not clock watchers that head home on the stroke of 6. They’re people you can rely on, that live and breathe what they do. The first questions from all of the new recruits is always about work/life balance.”
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